Prague, Czechia
Başar Şen, PMP
Senior Technology Programme Leader — Supply Chain, Fulfilment, Customer Digital & Service Operations
Twenty years directing large-scale technology change at one of Europe's largest retailers — building the governance, teams and platforms that keep business-critical operations running.
Profile
Senior technology and programme leader with more than twenty years of experience delivering large-scale business and technology change across retail, supply chain, fulfilment, customer digital and service operations. Extensive leadership experience at Tesco spanning programme delivery, portfolio governance, operational technology, DevOps and IT service management.
Responsible for technology investment portfolios of up to £10m, leading direct teams of 15–25 colleagues with wider delivery organisations exceeding fifty people. Recognised for modernising warehouse and distribution technology platforms while maintaining operational stability in complex, business-critical environments — and for building stronger collaboration between business, product, engineering and service teams.
Focus areas
Programme & portfolio
Hybrid delivery, roadmap management, governance and RAID, budget planning, vendor management, stakeholder alignment and executive reporting.
Supply chain & fulfilment
Distribution centres, WMS/WES, transport technology, route planning, order fulfilment, mobile and wearable solutions, automation and robotics trials.
Service operations
ITIL and SMO practice, incident, problem, change and release management for 24/7 business-critical services, with a continuous focus on root-cause analysis and service improvement.
Product & change
Agile and DevOps delivery, Product Thinking, Product Owner coaching, UX research, customer-centric design and business transformation.
Career
Accountable for investment portfolios of up to £10m and direct teams of 15–25 colleagues, with wider programme portfolios typically involving fifty-plus internal and partner resources. Runs the programme office and service management practice covering portfolio planning, ITIL governance, M&A/divestment support and product delivery. Leads modernisation of distribution centre and transport technology through WMS, WES, mobile and wearable solutions, robotics trials and data science initiatives.
Led DevOps-style technology teams across Czechia, Slovakia, Poland and Hungary. Managed customer-facing streams including online, Clubcard loyalty, Tesco Mobile and CRM/CMS, and promoted Product Thinking and Product Owner coaching. Supported M&A and post-divestment transition, including the Tesco Turkey exit.
Led regional development and offshore delivery teams across Czechia, Slovakia, Poland, Hungary and Türkiye. Owned budget planning and control for IT capital investment, and delivered programmes spanning international promotion, general merchandising, eCommerce and Oracle Retail deployments.
Led country-level deployment of international group systems, controlling and reporting circa GBP 3m of annual IT capex. Delivered sourcing, ordering, payroll and warehouse integration capabilities alongside Dunnhumby analytics and infrastructure programmes.
Delivered projects across business continuity, disaster recovery, loyalty and network infrastructure, and provided second-level support for Oracle Retail and Group MIS applications.
Early career across marketing analytics, finance and retail system implementation, including Business Objects reporting and Oracle Retail integration work.
Selected impact
- Led technology delivery and service governance for supply chain, fulfilment and transport platforms supporting distribution centre and transport operations.
- Brought together portfolio planning, programme governance, ITIL discipline and operational accountability through PMO and SMO practice.
- Supported major business transformation activity, including Turkey and Poland divestment work, business convergence and operating model change.
- Contributed to distribution platform modernisation, including WMS/WES, mobile, wearable, data and ML experiments, transport algorithms and automation and robotics trials.
- Led customer and digital technology portfolios spanning warehouse management, AGV robotics, Clubcard, Tesco Mobile, CRM/CMS and customer engagement platforms.
- Developed and coached teams across on-site, remote, offshore and supplier models, promoting practical Agile, DevOps, product and service ownership practices.